Now listen to the nation’s biggest megastar Amitabh Bachchan Ji at your home every morning! Don’t believe us? Well yes! Amitabh Bachchan is now officially Alexa. Leading e-commerece platform Amazon introduces a celebrity voice for the first time-ever in its premium device Alexa.
In India the users can now add the Bollywood legend’s voice to their Echo devices or Amazon shopping app for an introductory price of 149/- Indian rupees for the first year. But the deal is limited. On saying, “Alexa, introduce me to Amitabh Bachchan,” will bring up the instructions for purchasing the function. Customers who have the Amitabh version of the speaker can use the wake call ‘Amit Ji’ instead of ‘Alexa’. The legend shared the announcement video on social media and wrote, “T 4003 – Another day .. another beginning .. another connect .. with you .. now on #Alexa .. ask and ye shall hear .. !!”
— Amitabh Bachchan (@SrBachchan) August 19, 2021
Alexa now ‘Amit Ji’…
The 78-year-old veteran actor hand-selected and curated the content for Amazon users. The actor’s life experiences, collection of poetry by his father (Harivansh Rai Bachchan), tongue twisters, motivational slogans, and other items are all part of the collection. In his inimitable way, ‘Amit Ji’ will now assist consumers with playing music, setting alarms, and receiving weather information.
Along with this you can also ask, “Amit ji, tell me a funny story” to hear some behind-the-scenes information from the actor’s life. In addition, variety of functions, including shopping, general information, routines, smart home control, and talents are part of voice interface. Further, the celebrity voice is available in two languages—Hindi and English.
“Working with Amazon to introduce my voice on Alexa was a new experience in bringing together the magic of voice technology and artistic creativity. I am excited that my well-wishers can now interact with me via this new medium, and looking forward to hear how they feel about this,” said Mr. Amitabh Bachchan.
First bi-lingual celebrity voice
The collabration with the legend was on papers since last year. But due to pandemic the deal was kept on hold. In other countries Alexa may be triggered by a single word wake alert. But in case of Bachchan, Amazon has introduce a two-word wake system to Alexa. “Amit ji.” (Where ‘ji’ is a Hindi word to pay respect.)
“At Amazon & Alexa, we consistently innovate on behalf of our customer. Building the celebrity voice experience with one of India’s most iconic voices has been a labor of love. Creating the world’s first bi-lingual celebrity voice required us to invent & re-invent across almost every element of speech science – wake word, speech recognition, neural text-to-speech and more.While we are proud of the many India-first innovations and desi-delighters in this, it’s still Day 1 and we will continue to enrich this experience as science evolves.” said Puneesh Kumar, Country Leader for Alexa during the launch.
Earlier in 2019, the company rolled out voice of Samuel Jackson on Alexa marking it as the first celebrity voice. The Amazon’s Echo devices in different range starting from Rs. 3499/- to ranging upto Rs. 7999/-
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